Press & Media
The contractor business, explained by someone inside it.
Felipe León — founder of Leon Marketing, Phoenix, Arizona — is available for interviews, quotes and podcasts on how contracting companies get work and get found online.
About Felipe
Leon Marketing is a marketing agency that works only with contractors in Phoenix, Arizona. Felipe León founded it in 2020 after starting his career as a photographer and videographer — first shooting restaurants, then the contractors whose work he kept filming. He noticed what the industry runs on: the best company rarely wins the job; the company that shows its work and answers first does.
Today Leon scripts, films, edits and runs Meta advertising for contractors across the Phoenix Valley, and installs the CRM follow-up system behind every campaign — instant lead alerts, booked estimate visits, and follow-up that runs until the job is won or honestly lost. The agency backs its standard program with a written guarantee: 90 qualified leads in 12 weeks, or the team works for free until the number is hit.
Felipe speaks on the contractor business from inside it: how jobs are actually won, what leads cost by trade, and how AI search is changing who gets recommended. He writes the long-form research desk Inside the Contractor Business and the reference guide How Contractor Businesses Actually Work — and Get Found Online.
Topics he can speak on
How contracting companies actually get work in 2026
Referrals, shared-lead marketplaces, and owned demand — what each channel really costs and why growing contractors run their own funnels.
What a contractor lead actually costs, by trade
Real Phoenix Valley numbers: cost per lead for roofing, remodeling, HVAC and pools, and why ticket size — not lead price — decides what's affordable.
The 5-minute rule
Why most jobs are won or lost in the first minutes after a homeowner asks for an estimate — and the follow-up systems that fix it.
Why job-site video outsells studio marketing
Homeowners buy proof of work, not production value. How short videos of real jobs became the highest-converting creative in home services.
AI search is rewriting who gets hired
How ChatGPT, AI Overviews and map results now recommend contractors — and what a local company has to publish and maintain to be the recommendation.
Running an agency that only serves one industry
The case for radical specialization: one trade family, one market, systems built from inside clients' daily operations.
Media contact
Interviews, quotes and data requests:
felipe@leonmktg.com+1 (602) 736-6030963 S Power Rd, Mesa, AZ 85206 · Founded 2020
Brand assets
Official Leon Marketing logos for editorial use:
Leon Marketing on the record: a contractor-only marketing agency based in Mesa, serving the Phoenix Valley since 2020, known for its written 90-lead guarantee.