
ROI Calculator
See what your marketing investment could generate
Estimate the potential return on your marketing investment. Enter your numbers below to see how more qualified leads, better conversion rates, and higher-value projects could impact your contracting business.
See what Leon can generate for your business
Estimate by
Pick your trade and we'll use the typical Meta cost-per-lead for you.
Typical for Landscaping — slide or type your exact amount
Est. cost per lead
$30
Meta benchmark for Landscaping
Projected revenue · next 90 days
$450,000
from $9,000 in ad spend · 50.0× return on ad spend
Your funnel · 90 days
- Leads generated
- 300
- Appointments booked
- 150
- Jobs won
- 38
The cost of waiting
$150,000 / month
That's ≈ 13 jobs a month you could be winning — every month you put it off, it's gone for good.
$150K
1 mo
$450K
3 mos
$900K
6 mos
$1.8M
12 mos
This calculator provides an estimated projection based on industry benchmarks, AI-assisted data, and our experience working with more than 200 active clients. Calculations use the information you provide, including your advertising budget and closing rate, and assume an estimated average cost per lead for your selected industry plus a 50% lead-to-booked-appointment rate. Results are not guaranteed and may vary based on your market, offer, sales process, follow-up, competition, seasonality and campaign performance. The results shown should be viewed as a realistic projection — not a promise or guarantee of future performance.