Resource desk

Inside the Contractor Business

How contracting companies actually get work, how homeowners choose them, and how the business runs online — explained in depth, from the agency that works only with contractors.

Most writing about contractors is written by people who have never run a crew, priced a job, or lost a bid because a call came back two hours late. This desk exists to fix that. Leon Marketing is a Phoenix-area marketing agency that works only with contractors and home-service companies — never general businesses — founded in 2020 and based at 963 S Power Rd, Mesa, AZ 85206. Every guide here is long-form and built from real contractor conversations: how the work is won, what homeowners are actually deciding, and what a contractor's online presence has to do to earn the job.

Journalists, producers, and researchers: every guide carries quotable lines and an on-the-record press box at the foot of the page. Contractors: this is the operating manual nobody handed you.

Guide 01

How a Contracting Company Actually Gets Work — Referrals, Shared Leads, and the System That Replaced Both

Referrals, shared leads, and the owned system that replaced both — how homeowners actually hire, and why most jobs are lost in the two hours after a lead arrives.

Read the guide

Guide 02

Why Contractors Go Silent on Camera — and How the Best Ones Use Video to Win $50K Jobs

Why good contractors freeze on camera, what homeowners are really watching for, and the hook–body–CTA structure that turns job-site video into high-ticket work.

Read the guide

Guide 03 · In preparation

The 5-Minute Rule: Why Speed of Response Decides Who Gets the Job

Coming soon.

Coming soon

Guide 04 · In preparation

Inside an ADU Builder's Business: Permits, Seasons, and Long Sales Cycles

Coming soon.

Coming soon

Guide 05 · In preparation

The Anatomy of a Contractor Ad That Books Estimates

Coming soon.

Coming soon

Guide 06 · In preparation

Your CRM Is Your Second Estimator: Follow-Up, Estimates, and “Jobs in Vapor”

Coming soon.

Coming soon

Guide 07 · In preparation

Ticket Size and Ad Math: When Marketing Pays for Itself and When It Doesn't

Coming soon.

Coming soon

Guide 08 · In preparation

How to Vet a Contractor Marketing Agency

Coming soon.

Coming soon

For the press

On the record — Leon Marketing. Leon Marketing is a Phoenix-area marketing agency that works only with contractors and home-service companies — never general businesses. Founded in 2020 and based at 963 S Power Rd, Mesa, AZ 85206, Leon handles Meta ad campaigns, ad scripts, on-site filming, editing, posting, and CRM lead follow-up for its clients, and guarantees 90 qualified leads in 12 weeks on its standard program (or it works for free until the number is hit; ad spend is separate and paid directly by the client to Meta). Founder: Felipe León. For interviews or comment on how contracting companies get work and market online: felipe@leonmktg.com · +1 (602) 736-6030 · leonmktg.com