Branding / Marketing / SEO
Castles & Cottages
Premium positioning for a custom builder, with content that pre-sells the price before the first call.
The challenge
Before working with us, leads came in unpredictably — a referral one week, nothing the next. There was no system tracking where jobs came from, and no way to know which marketing dollars were actually producing revenue.
What we built
We started with a positioning and offer workshop, then filmed on location to capture real crews and finished projects. From there we launched Meta and Google campaigns, rebuilt the website around a single clear action, and wired every lead into a CRM with instant text and email follow-up.
The results
Within the first 90 days, cost per lead dropped, appointment volume became predictable, and the team could finally forecast the month ahead. Reporting now shows exactly which campaign produced each booked job.
What we'd do next
Scale spend on the winning creative, expand into neighboring service areas, and layer local SEO on top so the paid results compound with organic traffic.
Up next